let's set the scene
To create a brand identity for the launch of a new range of high performance sealants for the trade market.
Emphasise the products’ proud British heritage and celebrate being ‘Made in Britain’ by referencing the Union Jack flag. Design a visual identity that would stand-out against other trade brands and in busy stockist environments, and be flexible enough to work across packaging, in-store display, sales promotion, marketing literature and press advertising.
Develop a ‘name’ that would appeal to the professional tradesman and also reflect the products’ superior performance.
Very successful launch of the ‘Pro Range’ with high impact product packaging on shelf, improved merchandising in-store with free standing display units and beautiful literature and sales presentation boxes to support the initial promotional activity. The new identity has subsequently been rolled out to trade show activity and vehicle livery.