Adroll

THE CHALLENGE

let's set the scene

Develop, design and manufacture a high impact direct mail campaign for a global tech company targeting existing and prospective customers during Christmas and New Year.

THE THINKING

With a central theme of ‘Keep the lights on and your campaigns fully charged’ develop a memorable box mailing that would light up when opened and contained a branded giveaway.

RESULT

A beautiful piece of direct mail finished in a premium material with silver foil block, foam insert containing personalised letter, powerbank and built-in LED lights. The mailing landed to great acclaim in the UK, Europe and Australia causing a real buzz on social media.