Dr. Martens

THE CHALLENGE

let's set the scene

To drive customers in store and promote the sale of ‘Originals’ products in conjunction with Dr Martens birthday celebration.

THE THINKING

We created POS which was delivered to over 35 pan European stores and wholesale accounts. We tailored the POS to fit the unique style and shape of each store. We used window product focused hanging boards and vinyl’s to grab shopper attention and create greater kerb appeal. We also supplied window vinyl’s to highlight the in-store promotions and giveaways which were updated weekly throughout the campaign.

RESULT

An engaging window display which drove shoppers in store, increased sales and aided data collection.

Very Impressive!

The store looks brilliant! Emily Hall - UK Retail Marketing Manager

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