JOHNSTONE'S

THE CHALLENGE

let's set the scene

Create a brand name and identity for a new paint collection to be launched exclusively in to the Irish market.

THE THINKING

Inspire shoppers by telling the story of how the colour palette was inspired by mesmerising landscapes, tales of ancient past and modern day life in Ireland. Support this ‘A Land Rich in Colour’ story with evocative and inspirational imagery.

RESULT

The Gallery Collection was launched across selected stockists to great fanfare with a beautiful display unit and brochure to support sales promotion in-store. Strong demand has seen an additional fifteen stockists signed-up to sell the range.

BLOWN AWAY

"This is unbelievably good and I can’t wait to launch this at our conference."

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