Shark Design recently won a 3-way pitch for national charity Sue Ryder Care.
Their ‘Lights of Love – Book of Celebration’ brief included designing a fitting tribute containing the names of 12,000 loved-ones lost.
Shark created and produced a ‘keepsake’ book with die-cut bookmark enabling donors to mark the page where friends or relatives names appeared.
Mailing on time and under budget the Book of Celebration pack was a great success, exceeding the clients’ target response rate for direct debit donors
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