Shark! Design & Marketing created the brand, packaging and website for The Yorkshire Saucery – a new range of chilled fish sauces sold exclusively in ASDA. Communicating the products’ freshness and capturing the expertise and passion needed to make the sauces was vital. By using a brown paper, handwritten font and “I heart” stickers we produced packaging with a handmade, delicatessen feel that is fresh and friendly.
Here’s what the client thought…
Creating a brand identity for a range of products to sell exclusively in the world’s largest retailer is a real challenge however Shark understood our brief quickly and captured the brand values creatively and coherently. Their responsiveness enabled us to launch ahead of schedule and what’s more, products are selling well!
Launch the site here – The Yorkshire Saucery
The Yorkshire Saucery has now been added to Lovely Package, featuring the very best that packaging design has to offer. Check it out! – The Yorkshire Saucery on Lovely PackageBack To The Case Studies Archive
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Halloween came early at Shark Design this year.
We had lots of fun designing spooky point of sale for one of our retail clients. From haunted castle archways, to display units containing Skeletons with flashing eyes and ghost-like aisle fins we really got in to the spirit of October 31st (albeit in August!).