TOG 24 appointed Shark! to design and develop their new brand website. The brief: to create a site that reflects the new brand essence (Discover Freedom) and promotes the exciting new winter range……in just 6 weeks.
The new site launched on time and on budget. Eye-catching new features include flash movies, image rotators, interactive product areas and downloadable wallpapers to encourage user engagement and participation.
TOG24 also challenged Shark! to improve sales on their existing e-commerce store. Traffic to the site was good but conversion of browsers to purchasers was an area where we felt we could help.
Based on our research and using our in-house studio, we were commissioned to photograph the latest Winter range. The result – a much improved product image gallery including more detailed shots targetting their outdoor savvy browsers.
This new photography, combined with more informative product descriptions helped increase TOG 24βs online winter sales considerably.
What the client said:
βIt was great working with Shark, they identified and made improvements to our site, and the percentage sales increase spoke for itself.β
Launch the site here TOG24
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