Shark Design & Marketing Ltd

Design & Marketing

Case Studies

TOG 24 approached Shark! because they wanted to improve their online sales. Traffic to the site was good but conversion of browsers to purchasers was an area TOG 24 felt could be improved. Working on a consultant basis we reviewed the site and made recommendations about what could be done within budget to improve conversion rates.

Based on our analysis we were commissioned to photograph the latest winter products for the site using our in-house studio and we were able to provide TOG 24 with a much improved gallery of images including detail shots that replaced less relevant images and targeted their outdoor savvy browsers.

As a result of the new photography and other changes, the product pages were a lot more informative and easier to browse and as a result TOG 24's online winter sales were uplifted considerably.

What the client said:

It was great working with shark, they identified and made improvements to our site, and the percentage sales increase spoke for itself.

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