Standing out in a crowded exhibition

CarGurus exhibited at the Car Dealer Expo in Farnborough for the first time and enlisted Shark to design and build their exhibition stand.

They were headline sponsors of the event, so their stand needed to be striking and really stand out in the crowded exhibition hall.

We designed it to be as open to traffic as possible, in order to encourage visitors on to the space. The main area centred around an informal meeting space with bar chairs and tables. The CarGurus staff wanted to show demos of their software easily to visitors so we added branded counters with iMacs for this.

The stand also included a 10-seater glass meeting room, as they needed a space where they could hold presentations with larger groups. This had WiFi, screens and CarGurus branded vinyls on the glass for privacy.

The stand was busy throughout the exhibition and generated significant leads throughout the 2 days.

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