In line with a move to their new European Technology Centre, Colchester tasked us with organising their launch event. We invited customers, shareholders, suppliers and prospects to their new purpose-built facility.
We managed the event from start to finish. This involved creating both physical and digital invitations, engaging social media and web graphics, event marketing material including signage, event giveaways and even catering.
Our relationship with Colchester is unique as we operate as their marketing function. We support Colchester Machine Tools & 600 Group UK with all their day-to-day marketing requirements including; press advertising, social media management, content generation & video editing, design support, print and merchandise management, exhibitions and events.
Our first key project with Colchester was their brand refresh which was rolled out across brochures, internal graphics & signage, website and social media channels. This then flowed into their latest product promotions, a brand awareness push and lead generation for the sales team across both the Machine Tool & Laser product ranges. This was done via direct mail campaigns, E-Shots and press advertising.