Establishing a 'one-stop-shop' for Christmas

Croft & Cole are a premium Christmas tree delivery company, operating around the festive season. Their objective for 2019 was to become a ‘one-stop shop’ to start your Christmas, by expanding their product offering to include gift wrap, tags and Christmas cards.

Each of the new products needed to have a design that appealed to 1 of the 3 types of customer Croft & Cole wanted to target; parents, eco-conscious and premium shoppers. They also wanted the designs to work individually and as well as in a mix and match set.

Kraft effect paper with a bohemian tree print was designed with the eco-conscious in mind. The premium shopper design was printed on a heavyweight silk paper and featured a vintage mistletoe illustration. For the children’s themed paper we came up with a festive woodland forest scene in pinks and soft greys. Each paper had a matching tag.

In addition to the wraps and tags, we designed and printed a series of bespoke Christmas cards featuring festive botanical illustrations, foiled in gold and green.

To give the tree deliveries their perfect finishing touch, we designed a ‘Tree Care’ tag and foiled the Croft & Cole ampersand in a gold block foil.

Every element of the Croft & Cole range was produced by Shark and W&L Group, making the whole process as straight forward as possible.


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