Johnstone’s Paint opened a brand new concept store in an affluent area of Dublin, that would compete with brands such as Farrow & Ball and Little Greene. The new branding needed to work with existing brand guidelines, but also have a premium feel.
We designed branding, internal and external signage and promotional collateral for ‘Donnybrook Decorating Centre’, which opened in 2017.
The branding was formed using a muted colour palette of greys and soft lavender, contrasted with beautiful scenic images of Ireland. The interiors were inspired by the countryside surroundings with a Shaker style.
We also designed Donnybrook brochures to highlight the handpicked product selection such as wallpapers, paints and accessories.