Utopia wanted to update the look & feel of their 2020 product range catalogue.
We undertook a creative review of their existing catalogue, as well as competitor literature, to make suggestions on how to improve the aesthetics and functionally of their main piece of marketing material.
We refreshed the colour palette and typeface to achieve a more premium and modern yet elegant style. Each product section was given a distinct colour, which was introduced throughout the section down the page edge for easier navigation and thumbing. Fold-outs were also introduced at the start of each category to capture lifestyle imagery, introductory copy and to allow the brochure to naturally fall open at these sections.
The catalogue was extremely well received and lead to a further new product pull-out and exhibition stand.